- #AHA MOMENTS FOR ANDROID#
- #AHA MOMENTS SOFTWARE#
For Expensify, it could be creating the first expense report that is approved for payment.īefore we get into the nitty-gritty details of identifying your Aha moment, let’s go through a few pre-conditions first. For Zoom, it can mean signing up, organizing, and holding the first video conference. For Facebook, it's connecting with your friends. For Google, it's finding an answer to something complex. For Airbnb, it's making your first booking. To give you an idea of what Aha moments look like in real life, for real companies, here are a few examples: You’ve achieved something very quickly that might have taken you hours previously. You experience the core value of a product. You understand exactly how a product can help you. Three things happen when you (or a user) "feels" an Aha moment: Essentially, the Aha moment turns users into happy, paying customers. You’ve saved them a lot of time, effort, and perhaps you’ve saved them a lot of money too. Usually, the Aha moment helps users solve a problem, and they love you for it. They understand that your product has meaningful value for them and this, in turn, makes the entire selling process so much easier. When users know what the Aha moment of a product is, they are committed. The Aha moment is what keeps users coming back time and again. It's a moment when a new user first realizes the meaningful value in your product. Why would people come back to your product? I want you to think about your product and ask yourself this question: I’m going to help you beat the average and start optimizing your product so that users keep coming back for more. I’ll admit it’s looking a little grim right now but don’t panic. #AHA MOMENTS SOFTWARE#
In fact, 40 – 60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back. well, that’s just apps on the App Store, think again.
#AHA MOMENTS FOR ANDROID#
However, they don’t hang around – 95% of people who sign up for Android apps don’t stay as users after 90 days. Usually, it means that users no longer have a good enough reason to stick around. So, what happens when the Aha moment isn’t clear? They stick around because your product solves their current pain point. These are the users who are more likely to continue using your product. The moment when everything clicks for a user, and they understand how they can benefit from your product is critical. I’m going to help you identify the moment your product’s value becomes clear to the user without pulling your hair out! How the aha moment impacts retention rates Identifying your product’s Aha moment isn’t always easy, which is probably why you’re here. You know it so well that you can probably recite it off the top of your head.īut, can you recognize your product’s value from the user’s perspective? Of course, you know your product’s value. However, users will have a difficult time reaching this eureka moment without some help. The Aha moment is when the user realizes the value in a product.
Every product lives and dies by its Aha moment.
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